Despite the continuing rise of SUVs, to many carbuyers a sedan is still what they crave. So automakers can not afford to ignore this segment.
Kia recognizes that, and has paid close attention to its recently redesigned Optima sedan, which is larger than its compact Rio and Forte options, but just shy of the full-size Kia Cadenza sedan.
Kia needs to turn heads if it’s going to take a bite out of the top sellers in the segment. I recently spent some time in a 2017 Optima, and I’ll let you know how it holds up.
Standing out in this segment is hard, but Kia puts in a strong effort, particularly on the interior. You’ll find high-end stitched leather seating offered, and an overall roomy and comfortable interior that borders on a luxury feel.
The trunk space is quite generous, rear legroom is strong for the class, and front seats provide comfort even on long rides.
On the exterior it’s a decent effort too, though probably not best in class. I like the front of the vehicle and its grille and headlight design, but the remainder of the vehicle sort of blends in with the competition.
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