“I am excited to return to my home state and join the staff at MIS,” Lucas said. “They have a talented team at the track and I am looking forward to being part of it as we continue to build upon the successes.”
Lucas assisted on all the brand and consumer marketing initiatives surrounding DAYTONA Rising and the motorsports stadium that opened to a sold out crowd for the 2016 DAYTONA 500 as the fans saw the closest finish in event history.
The Fenton, Michigan native brings 12 years of motorsports experience to Michigan International Speedway. Lucas looks to use his knowledge of brand management, marketing, communications and event management to create a week-long event at MIS.
Lucas originally joined the International Speedway Corporation as the event services manager at Chicagoland Speedway. He made the move to Daytona in May of 2005 as the event service manager and transitioned to the marketing side in April 2009.
2017 Michigan International Speedway Schedule
ARCA Racing Series presented by Menards Corrigan Oil 200 and Monster Energy NASCAR Cup Series Qualifying
NASCAR XFINITY Series
Monster Energy NASCAR Cup Series FireKeepers Casino 400
NASCAR Camping World Truck Series LTi Printing 200
Sunday,Monster Energy NASCAR Cup Series Pure Michigan 400
-- Press release courtesy of Michigan International Speedway