2017 KIa Niro crossover enters the hybrid battlefield with strong numbers Featured

Jun 25, 2017 Hit: 643 Written by 
The new 2017 Kia Niro is a hybrid that offers impressive fuel economy and a more standard car look.
The new 2017 Kia Niro is a hybrid that offers impressive fuel economy and a more standard car look. Photo by Matt Myftiu/

My first thought: Another hybrid? Do we really need that?


But wait. This one looks different …  It’s a crossover, has decent passenger room and actually has a little speed. And it’s affordable.

Okay, Let’s talk about it.


The Kia Niro is the vehicle in question here. As Kia and Hyundai make an increased push in the green car market, they have unveiled some new models for 2017, and the Niro is one of the bigger launches (along with the Hyundai Ioniq). I recently spent some time in a Niro and I’m back with a full report.



This is the key to a successful hybrid. If it’s not there, they won’t sell.

The numbers are in, and they are impressive: I averaged 48.6 mpg during my time in the Niro.
Official numbers are 49 highway, 52 city, 50 combined -- and I’m sure those can be met or beaten if you drive the vehicle with the goal of maximizing that number.

It is worth noting that the mpg numbers shrink a bit on top trim level of the Niro (40 city/46 highway on the Touring model).



Putting out a hybrid-only crossover is bold of Kia, as nobody else has done this.
It’s one of the few vehicles out there to try to carve out a new space in the industry.

Sizewise, you get a solid amount of cargo space and the Niro seats five comfortably.

Overall, Kia is going the opposite way of Toyota when it comes to green car looks.

Toyota makes their Prius lineup stand out in every way possible from regular models, to the point where many folks call them downright ugly. Kia is trying to set it up so you won’t even know the Niro is a hybrid from looking at it.

You get the familiar Kia grille up front, a typical crossover look, and inside materials that are comfy but not too fancy. The Niro is all about the efficiency, and a standard vehicle look, and doesn’t focus either on fancy design or on making it stand out in odd ways.


The Kia Niro is powered by a 1.6-liter, 4-cylinder engine plus an electric motor. Also, a 1.56 kWh lithium ion battery is located under the rear seat.

This all adds up to a combined 139 horsepower.

The Niro features a 6-speed dual-clutch automatic transmission, and a manual mode is offered. Being a hybrid, the Niro offers a regenerative braking system to replenish the battery.

Acceleration and overall ride quality are not exactly thrilling, but I’ve seen worse in other hybrid vehicles. And folks shopping hybrids aren’t looking for a sports car -- they want efficiency. There is a sport mode if you want a more enjoyable ride, but it will impact your fuel economy.

One downside to the Niro is there is no AWD offered. Only FWD is available.


All Niro models come with Kia’s UVO eServices infotainment system; which is well-designed and responds quickly and accurately to voice and touch commands. It’s also compatible with Android Auto and Apple Carplay. You get three free months of Sirius satellite radio, and the Niro offers USB connections and Bluetooth connectivity.

Optional safety features include: Autonomous emergency braking, smart cruise control, blind spot detection with rear cross traffic alert. Standard are a tire pressure monitor system, vehicle stability management, electronic stability control, hill-start assist control, anti-lock brakes, and a host of airbags.


My test Niro vehicle was a base trim model (FE) and priced at $23,785, making this one of the more affordable hybrids available, especially considering its size. Even the top trim level will only cost you about $30K, which isn’t bad.

What’s most interesting about the Niro is that it technically has no direct competition -- it’s carved out its own niche as a hybrid-only crossover. Most other alternatives in this segment are hybrid variations or regular crossovers (Toyota RAV4 hybrid, Nissan Rogue hybrid). The way the numbers stack up, the Niro is really going after Toyota Prius market share -- and I would argue the Niro is more visually pleasing and roomy than many Prius variants with similar or better driving experience.

The Niro is aggressively priced to take a piece of the growing hybrid market.
Will it work? Time will tell, but you have to give the Kia/Hyundai conglomerate credit for both the Niro and their Ioniq model on the Hyundai side. They’re not going to assume the other guys will win this all-important hybrid segment forever, and are willing to put up a fight. can be foundon Twitter @AutoTechReview, or stay updated at theAutoTechReviews Facebook page.

Matt Myftiu can be foundon Twitter @MattMyftiu.



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Matt Myftiu

Matt Myftiu has been a journalist for two decades with a focus on technology, NASCAR and autos.


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