Across all classes of vehicles, the move toward electrification and automation is on the minds of automakers, as it’s generally accepted that when automation truly gets a foothold, most of those vehicles will be electric.
The world of luxury sedans is no exception. In this elite category, where prices are high and brand loyalty is key, the question each luxury brand faces is how far to go on the electric side while still maintaining the sharpness of the traditional ride.
BMW’s 5-series is annually one of the top-selling luxury sedans, for good reason. A staple in the industry for nearly 50 years, it’s a vehicle that rarely disappoints and has attracted a loyal following for generations as it battles other stalwarts in the class such as the Mercedes-Benz E-Class and Audi A6.
The version of the 5-series I recently tested was a bit different, and it reflects this modern movement to improve the eco-friendly factor of the vehicle. Read on for a full report on what the BMW 530e iPerformance plug-in hybrid is trying to accomplish, and how it fits into the 5-series lineup and overall luxury market.
At this year’s Consumer Electronics Show (CES) in Las Vegas, the BMW Group will showcase the future of driving pleasure and the potential of digital connectivity in a variety of different ways.
From January 8 to 11, visitors to the BMW Pavilion in the Las Vegas Convention Center’s Silver Lot will have their first chance to take a virtual drive in the BMW Vision iNEXT, accompanied by the BMW Personal Assistant.
The BMW Vision iNEXT vehicle will be displayed alongside a sophisticated mixed-reality installation that enables visitors to virtually experience the BMW Vision iNEXT. With virtual reality goggles and a specially-designed spatial concept, visitors are able to immerse themselves in this virtual world – from driving to autonomous riding and more.