Stream Companies, a marketing industry leader that has been successfully merging and integrating the worlds of traditional and digital advertising for more than two decades, will be sharing its latest technology and expertise at NADA 2020 from Feb. 14-17, 2020.
In today’s high-tech world of auto dealership marketing, Stream Companies is leading the way with its innovative technology, improving both user experience and sales success for dealerships.
Co-founder and CEO David Regn highlighted a few top trends to watch in 2020 and beyond.
“The three biggest trends in digital marketing for dealers in 2020 are personalization, AI-based automation and voice search,” said Regn. “People-based marketing and building innovative technology solutions to elevate marketing efforts will define this new decade.”
Long viewed as one of the more basic, low-priced vehicles available to buyers on a budget, the Nissan Versa comes back for 2020 with a redesign aimed at stepping up its status among subcompact vehicles.
I recently spent some time in a 2020 Versa and I’m back with a full report on how impactful the changes for the new model were, and how it competes in the subcompact sedan segment.
LOOKS
While in the past the Versa mostly blended in and lacked character in its exterior design, the 2020 Versa makes a strong impression and delivers a big step up design-wise — with a new look that’s lower to the ground, as well as wider and longer, and featuring sharp lines.
A statement is also made with the new interior, which feels quite comfortable and is more upscale than its bargain basement price would lead you to expect. The Versa seats 5 people, though the rear seating will be tight for adults. Controls are well placed and easy to use.
Additional Info
- Vehicle 2020 Nissan Versa
- Price as tested $21,005 (starts around $15K)
- Best feature Affordability, strong tech and safety features for a subcompact
- Rating 4 out of five stars
- Who will want this vehicle? Buyers on a budget who aren’t focused on power or spaciousness
When you’re battling the likes of top-sellers like the Camry and Accord, standing out in the midsize sedan category isn't easy. But that is the task facing the underdog Mazda6.
Despite that daunting task, the brand succeeds fully in this quest.
After a week in the 2020 Mazda6, I can confidently say that due to a combination of sharp design, strong power plant and technology, the flagship Mazda6 sedan makes its case as one of the best, perhaps even THE best, in class.
Additional Info
- Vehicle 2020 Mazda6
- Price as tested $36,915 (Starting price: $24,000)
- Best feature Sporty ride, strong tech features, high-end interior design
- Rating 4 out of five stars
- Who will want this vehicle? Sedan buyers who want good looks, elegant design, and a class-leading drive quality
Move over, usual suspects.
Kia's bold U.S. strategy continues with the 2020 Telluride, its biggest SUV yet and one aimed squarely at families in the U.S. market, where bigger is often viewed as better by consumers.
And it’s already making waves, earning rave reviews and no doubt making the competition nervous, especially after taking home the NACTOY Utility of the Year award in January 2020.
Read on for a full report on how it stands up to the usual front-runners among three-row SUVs.
LOOKS
The Telluride is by all measures a well-designed vehicle, featuring a bold yet sleek-looking exterior, and a roomy and versatile interior.
The Kia front grille boasts one of the most attractive designs in the SUV landscape. 18-inch alloy wheels are standard, while higher trims feature 20-inch wheels.
Inside is where the Telluride shows its true colors and really earns its nearly universal praise, with the Kia model giving off true luxury vibes for a much-lower starting price.
Additional Info
- Vehicle 2020 Kia Telluride
- Price as tested $48,100
- Best feature Tech bonanza, roominess and strong design
- Rating 4.5 out of five stars
- Who will want this vehicle? Smart SUV buyers looking for a bold new alternative offering a complete package
If we’re talking about Hyundai SUVs, most of the focus in recent months is on the Palisade, Hyundai’s new full-size three-row model that was a finalist for the NACTOY Utility of the Year. But the good news for Hyundai, and the SUV-buying public, is that even if the Palisade isn’t the best fit for all consumers, there’s plenty of strength throughout Hyundai’s SUV lineup.
Once such example is the midsize Santa Fe, which got a full redesign in 2019 and sees minor changes for 2020. I recently spent some time in a Santa Fe, and I’m back with a full report on how it compares in this highly competitive segment.
LOOKS
The exterior design of the Santa Fe is svelte and elegant, yet still a bit imposing at the same time.
I was impressed with the quality of the materials used on the interior, which was approaching near-luxury territory on the Limited trim level that I tested. Highlights included a heated and leather-wrapped steering wheel and extremely comfortable leather seating. You also get heated front and rear seats, ventilated front seats, push-button start, manual rear sunshades, and a long and attractive panoramic sunroof
Additional Info
- Vehicle 2020 Hyundai Santa Fe
- Price as tested $40,430
- Best feature Smooth ride, tech offerings, sharp design
- Rating 4 out of five stars
- Who will want this vehicle? Families seeking a high-tech experience in a smooth-riding SUV
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